Rufus Styles is proud to announce that InStyle Magazine and Hollywood Foreign Press Association selected their Kick Cleaning Kit to be included in the celebrity gift bag at the 2016 Golden Globe Awards. The 73rd annual Golden Globe Awards were held on Sunday, January 10, 2016 at the the Beverly Hilton in Beverly Hills, CA. Being made part of the celebrity gift bag is something many product manufacturers strive to achieve. The honor being bestowed on Rufus Styles is something that they are truly grateful for.
“We’re thrilled to be representing the high end sneaker community in the 2016 Golden Globes celebrity gift bag,” said Jessie Ruppel, Rufus Styles Vice President of Marketing. “When creating our products we only follow one rule: they need to be so good that we’d buy and use them ourselves. This product is easy to believe in, because it works. To know that celebrities, who are often high end sneaker aficionados will have the opportunity to try and love our product is amazing.”
The Golden Globe Awards is one of the most popular award shows in the world and people in some 160 different countries watch it live. For a manufacturer to be featured there by being included in the gift bag represents a huge boost to their sales.
For Rufus Styles, the inclusion is confirmation of the quality of their product. They have worked hard to create something that not only meets the highest possible standards in terms of what a sneaker collector needs, but also in terms of overall quality and safety of the product. This is the only shoe cleaner on the market that’s safe for all materials.
The Rufus Styles Kick Cleaning Kit includes:
- – 1 8oz Kick Cleaning Bottle
- – 1 Microfiber Cloth with Detailing Edge
- – 1 Shoe Brush
- – 1 Carrying Tin
This product has been designed so you can enjoy wearing high end sneakers without the fear of getting them dirty. Rufus Styles makes it easy to keep them clean.
The Rufus Styles Kick Cleaning Kit has been available on the market for just over a year time now and received many positive reviews. “I have never used a product that cleans so well,” says one customer. “As someone who literally destroys my shoes on a daily basis I can’t believe how this brought them back to life. I will never buy anything else.”
Rufus Styles Kick Cleaning Kit available for order at http://www.rufusstyles.com
Contact: Jessie Ruppel, Vice President, firstname.lastname@example.org
Hey there sneakerheads, this week we give you a spotlight on Tinker Hatfield.
Okay, so you’ve probably heard of him &mdash it’s hard to forget a name like Tinker — but how much do you know about him? Yes, he created the Air Jordan (among others!) and will forever be remembered as a legend, but how did he get there?
Tinker Hatfield, Jr., was born in 1952 in Hillsboro, Oregon. His father, the late Tinker Hatfield, Sr., was “a legendary figure in Oregon coaching circles who won three straight state Class AA titles”, so you could say that Junior perhaps came by his own athletic prowess naturally. Tinker Jr excelled in basketball, football, and track and field, achieving All State selection distinctions. He continued his studies (and athletics) at University of Oregon, where he studied architecture and ran track.
Fun fact: His track coach was none other than Nike co-founder Bill Bowman.
A dedicated athlete, for a time Hatfield held the school’s record for the pole vault.
Tinker graduated with a degree in Architecture and in 1981 joined the Nike team as, you guessed it, an architect. A few short years later, by 1985 he was working in shoe design. By applying his architectural skills to the field of shoe design, Hatfield changed sneakers (and sneaker culture) as we knew them. As the story goes, he designed the first “cross-training” shoe (the Nike Air Trainer) after observing how fellow gym patrons brought multiple pairs of shoes to the gym and changed them for each activity.
Currently Hatfield is Nike’s Vice President of Design & Special Projects, and spends a lot of his time in the famed “Innovation Kitchen” dreaming up new ways to change the game. His creativity hasn’t been limited to shoes though. Hatfield has worked on all kinds of projects ranging from graphic design, to basketball court designs, even working on the Nike + Jordan concept car for Gran Turismo 6. All this — in addition to having designed every pair of game worn Jordans since ’88 — landed him on Fortune magazine’s “100 Most Influential Designers” list of 1998.
Nearly 20 years have passed since that distinction, but it’s safe to say that Tinker Hatfield remains among the best of that prestigious group today.
Have a great weekend!
You’ve always known sneakers are cool. These days it seems like everyone else is noticing too — celebs, fashion designers, style bloggers — everybody is paying attention to the sneaker game. In the past year alone there’ve been several books and even a documentary-style movie.
Sneakers are everywhere — even in museums.
Courtesy of the Bata Shoe Museum, The Brooklyn Museum debuted an exhibition titled “The Rise of Sneaker Culture” on July 10, and it will run through October 4. The exhibit aims to “explore the complex social history and cultural significance of the footwear now worn by billions of people throughout the world”.
As anyone versed in the history of sneakers knows, that’s no simple task! The social history of sneakers is a rich one, and the evolving cultural significance over the last several decades has been a telling factor of the changing times. It’s been quite the journey to the current position as status symbol and icon of urban culture.
In addition to exploring the history and providing social commentary, visitors are also treated to a display of 150 pairs of kicks including some of the rarest and most historic. Not only have the curators pulled from the archives of the big guys — Nike, Converse (from 1917!) and Adidas to name a few — but private collectors Daryl “DMC” McDaniels, Bobbito Garcia, and Dee Wells have contributed kicks from their own collections as well. To paraphrase Bobbito, the kicks on display are the type of fly kicks any discerning collector would dish out knots of cash for.
To round it out, the exhibit is supplemented with film footage, original design drawings from the legendary Tinker Hatfield, and a variety of interactive media including Run-D.M.C.’s iconic “My Adidas” video.
While the exhibit has garnered mixed reviews for not diving deep enough, we can at least all agree on one thing. Its very existence represents a giant leap in the mainstream culture beginning to recognize and respect sneaker culture. About time for a 200 year old industry that rakes in more than 55 billion dollars a year!
If you can’t catch the exhibit at it’s current home in Brooklyn, there’s still hope- The Bata Shoe Museum is taking it on the road. Next stop: the Toledo Museum of Art in Ohio.
Are you going? have you been? Let us know what you thought, below.