The Nike MAG is — Real! The Future Is Here.
October 21, 2015. The future.
Land of flying cars, hoverboards, and self lacing kicks. Well, st least accoriding to Doc and the Back To The Future franchise.
The 1985 blockbuster introduced the now legendary power laces, which have been a pipe dream for sneakerheads ever since. Nike has been diligently working ever since to develop the technology to bring the MAG to life. A little Hollywood magic made it look all too easy for the camera. In reality it´s been anything but. Until now.
This week Nike sent a pair to Michael J. Fox, who played lead character Marty McFly, in honor of the date McFly arrived to the future. Tinker Hatfield, famed Nike designer and Vice President of their Creative Concepts division, also sent a personal note and sketch to Fox explaining that, “as the first, most celebrated wearer of the Nike MAG we wanted you to be the first to receive a living pair.” The rest of us will have to wait. While Fox received his pair on the 21st, the expected release is in 2016, with no word yet on pricing.
Once they drop, they will be sold at auctions with the proceeds benefitting the Michael J. Fox foundation which is dedicated to finding treatments for Parkinson´s disease. In his letter to Fox, Hatfield referenced Nike´s previous fundraising efforts, stating, “We hope that the combined effort will raise even more than the 9.4 million collected in 2011.”
Kicks for a cause. We like it.
Have a great weekend!