The Ressurection of Starbury
Stephon Marbury is creating quite a buzz lately — and it’s not for his moves on the court with the Beijing Ducks, the museum dedicated to him, nor the Chinese issued collection of stamps honoring him.
Marbury is bringing back the Starbury
The kicks that originally debuted in 1996 were famously priced at only $15.00 (or less) and were an instant hit. The Starburys were sold at now-defunct retailer Steve & Barry’s, and flew off the shelves as soon as they dropped. Priced intentionally low, the aim was to be accessible to all, not just those with disposable incomes and time to spend camping out for new release. In other words, the anti-Jordan.
Recognizing a gap in the market between the hyper popular big name sneakers, and a brand that was cool while still being affordable, Marbury leant his name and time to the cause. Despite the initial popularity of Starburys, the novelty began to wear off and the brand was eventually forced into obscurity in 2009 when Steve & Barry’s went under.
Previously criticized for a lack of original design, several new colorways and styles have recently been teased on Marbury’s social media accounts, though no “official” announcement has been made, nor drop dates released.
No stranger to controversy, Marbury has come out swinging. And it’s working. He’s taken to Twitter to call out several big names in sneaker culture — including Michael Jordan, of course. Citing greed and inaction in the face of sneaker-related crimes (specifically the startling frequency of murders among young people), Marbury has accused Jordan of “robbing the hood”. It’s worth noting that courtesy of his namesake shoe, Jordan made a cool 100 mil last year alone which is more than he made from the NBA in his entire 15 season career. Marbury has also drawn attention to the disparity in Nike pricing and the actual cost to make the shoes, tweeting that “..you’re paying $200 for Jordans and they make them for $5. The shoes [Nikes & Starburys] are made in China in the same places.”
Via Instagram Marbury states, “When I gave you 15 dollar shoes in America my mission was clear. It wasn’t about basketball it was about creating change in the sneaker game.”
It’s an admirable mission and he’s certainly got the resources to get it going. Whether it takes off is anyone’s guess. Sneakerheads can be a tricky group to predict. But we can’t wait to see what he’s got planned for the Starbury comeback.